HOW DO YOU HILTON?

Launch Hilton's very first brand campaign on TikTok, in the UK.

This was to create significant brand awareness, uplift and reach, targeting a new, younger audience for Hilton.

I lead the creative team which developed the concept and produced a format-first TikTok brand campaign, and direct accompanying influencer content. The campaign was to feel native to the platform and was pushed out as One Day max, Top View, in-feed ad types.