A GIFT THAT LASTS
WWF
WWF’s A Gift That Lasts positioned animal adoption as the ultimate meaningful Christmas gift—one that not only delights the recipient but also helps protect endangered species. The campaign cut through the seasonal noise with an emotive message, encouraging people to move away from throwaway gifts and instead choose something with real impact.
I crafted an emotionally led campaign using powerful storytelling and evocative visuals to reinforce the deep connection between humans and nature. The campaign spanned film, OOH, and digital activation, ensuring maximum reach and engagement.
THE FILM
The 60-second film focused on young animals with their parents, mirroring the family bonds we cherish at Christmas. This emotional narrative reinforced the importance of protecting vulnerable wildlife.
To heighten the sentiment, I personally wrote and recorded a soft piano rendition of Silent Night, adding nostalgia and warmth while allowing the visuals to breathe.
The film was activated across Connected TV, YouTube, and social paid ads, strategically reaching audiences searching for meaningful gifts, reinforcing WWF’s message at multiple touchpoints.
PRINT OUTDOOR
The London Underground OOH campaign was designed to hit consumers in the moments they were actively thinking about Christmas shopping. Bold headlines and emotive imagery ensured a strong emotional connection.
