A UNIQUE TAKE

At the start of 2023 I got the opportunity to develop a concept for a brand content campaign for Curio Collection, part of Hilton Hotels. The brief was a simple question, “How do you capture a collection of unique hotels, each with their own personality and style and ensure they feel individual yet part of a collection”. The idea we presented back was equally as simple… ‘You don’t”. You do it by partnering with a group of creators, film makers and influencers each with their own unique style and pairing each of them with a hotel that compliments their personality.

Each creator was tasked to produce their ‘Unique Take’ film on the hotel they had been matched and briefed on. We ensured we identified a ‘creative hook’ for each hotel that the creator could latch onto and develop their film narrative around. To capture the creator process and their passion for the hotel, we would capture the ‘Creator process’, featuring behind the scenes content that documented their process and presented the hotel in a different light to that of a traditional hotel advert.

The ‘Creator process’ behind the scenes content in addition to the collection the creator’s unique take films were activated across an initial three phases of the campaign.